Project Snapshot
TechBank Solutions
Project Description
TechBank Solutions needed to modernize their mobile banking app to compete with fintech startups. The existing app had poor user ratings and low engagement, with customers frequently abandoning transactions midway through the process.
Project Goals
- Simplify the account overview and transaction flow
- Improve accessibility and usability for all age groups
- Reduce customer support calls related to app confusion
- Increase daily active users and transaction completion rates
The Work
User Research & Analysis
Understanding Banking Behaviors
I conducted user interviews with 25 existing customers across different age groups to understand their banking habits and pain points. The research revealed that users were overwhelmed by the number of options on the home screen and struggled to find basic functions like transfer money or check balance.
Design Solutions
Streamlined Information Architecture
I redesigned the app’s information architecture to prioritize the most common tasks. The new design features a simplified home screen with quick actions, improved navigation patterns, and clearer visual hierarchy throughout the app.
Visual Design
Modern Interface with Enhanced Accessibility
The visual design focused on creating a trustworthy, modern interface that would appeal to both younger and older users. I implemented a larger font system, improved color contrast, and simplified iconography throughout the app.
Impact and Outcomes
User Engagement
Daily active users increased by 35% within three months of launch.
Session duration improved by 28% as users could complete tasks more efficiently.
Task Completion
Money transfer completion rates increased from 67% to 89%.
Customer support calls related to app navigation decreased by 42%.
User Satisfaction
App store rating improved from 2.1 to 4.3 stars.
Post-launch user testing showed 94% task completion success rate.
Net Promoter Score for the mobile experience increased by 23 points.